(General Article) Vol 5-2023-27-28



Journal: i TECH MAG (General Article)
Author: Wan Nurul Maisarah Wan Faisal, G. Manickam Govindaraju
DOI: 10.26480/itechmag.05.2023.27.28

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Final year public relations project (FYP) with actual clients is crucial for the students as this project requires complete involvement, transfer of knowledge to application, and gives a glimpse of what awaits us in the industry. As public relations students, we look forward to this exercise as this enhances our constrained view on public relations which is limited to maintaining the client’s brand, reputation, or image, and managing communication as well as crisis, especially for corporate organisations. Little prepared me for what I was about to experience for my FYP.

Pages 27-28
Year 2023
Volume 5